Marketing & Creative Direction
〰️
Marketing & Creative Direction 〰️
I’m a creative brand and content strategist with a background in building cohesive digital experiences for lifestyle and eCommerce brands. My experience spans campaign development, visual storytelling, content production, and cross-channel marketing execution — from early concepting and photoshoot planning through launch and customer engagement. I bring both strategic oversight and hands-on creative experience, with a strong understanding of how thoughtful content strengthens brand identity and drives growth.
Experience across DTC and B2B eCommerce, digital marketing, content strategy, visual content production, CTV, and brand development.
Experience & Selected Expertise
Brand Storytelling & Content Strategy
I develop cohesive brand narratives and content strategies that connect visual storytelling across websites, email, social media, and digital campaigns. With a background spanning both strategy and execution, I understand how thoughtful content planning translates into stronger customer engagement and brand identity.
Campaign Planning & Content Calendars
Cross-Channel Brand Messaging
Email & Social Content Strategy
Seasonal Launch Planning
Digital Campaign Execution
My background in digital marketing allows me to bridge creative storytelling with performance-focused execution. I’ve managed and contributed to campaigns across email, social, paid media, and eCommerce platforms while maintaining a strong focus on customer experience and brand consistency.
Email Campaign Development
Retention & Customer Journey Content
Website Content & Merchandising
Shopify, Klaviyo & Analytics Platforms
Creative Production & Visual Content
From lifestyle shoots to digital campaign assets, I’ve worked hands-on in the production and execution of visual content for lifestyle and eCommerce brands. I collaborate closely with photographers, designers, marketers, and creative teams to bring brand concepts to life in ways that feel elevated, cohesive, and conversion-minded.
Photoshoot Planning & On-Set Coordination
Lifestyle & Product Styling
Creative Asset Development
Visual Merchandising Support
Brand Experience & eCommerce
I’ve supported growing DTC brands through a combination of creative strategy, customer experience optimization, and hands-on eCommerce management. From homepage storytelling to product merchandising and launch execution, I understand how strong brand presentation directly impacts engagement and conversion.
Website Content Management
Homepage & Landing Page Strategy
Product Merchandising
Customer Experience Optimization
Recent Work
〰️
Recent Work 〰️
Plank+Beam Furniture
Max & Lily Furniture
Sleepery Kids Mattresses
BrightStar Commerce
Caspari
Out of Office
*
Out of Office *
When I’m not building campaigns and content for lifestyle brands, I’m usually traveling, exploring Charleston, working my way through the public library’s audiobooks at a rapid pace, or hunting for inspiration in interiors, vintage shops, and local markets. I’m endlessly inspired by thoughtful design, storytelling, and the small details that make spaces & places feel memorable
